Tuesday, March 10, 2020

Standardization Chemistry Lab Report Essays

Standardization Chemistry Lab Report Essays Standardization Chemistry Lab Report Paper Standardization Chemistry Lab Report Paper To be able to prepare standard solutions. To determine the strength of a given solution of Hydrochloric acid (HCI) To analyze errors that occur during standardization experiments. Introduction: A standard solution can be defined as a solution that contains a precisely known concentration of a substance. Concentration refers to the abundance of a substance in its mixture or solution. Standard solutions are used to determine the concentration of other substances with which they react in known ratios/ proportions. Standardization, therefore, refers the process in which the value of a potential standard is fixed by a measurement made with respect to a standard whose value is known; or simply the act of accurately determining he concentration of a substance by titrating it with a solution of accurately known concentration (standard solution). Standardization, therefore, basically involves titration, especially acid-base titration. Common reagents used for standardization of acids include: Pure sodium carbonate Pure borax (sodium metabolite) Pure calcium carbonate (Iceland spar) Common reagents used for standardization of alkalis comprise of solid crystalline acids like: Succinct acid Oxalic acid Good standardizing reagents should have the following characteristics: They should have a high degree of purity They should be stable and unaffected by the atmosphere, i. E they should not be efflorescent or deliquescent, for easy weighing. They should have a relative molecular mass such that a solution of about 0. 01 M to 0. MM can be prepared easily. A standard solution of Noah cannot be made by direct weighing. This is because Noah is hygroscopic and will therefore absorb moisture from the air. Therefore, a standard solution of some stable acid (e. G Oxalic acid) has to be prepared to standardize the given Sodium Hydroxide solution. This can then be used to determine the unknown concentration of the Hydrochloric acid solution. In the experiment, two titration were therefore performed: Titration A: Standardization of Sodium Hydroxide solution using standard solution of Oxalic acid. Titration B: Determination of the concentration of Hydrochloric acid solution using the standardized Sodium Hydroxide solution. The terms used in titration are therefore used here too. Therefore, in titration A, the analyze was the Sodium Hydroxide solution; and the iterant was the Oxalic acid. In titration B, the analyze was the Hydrochloric acid solution; while the iterant was the Sodium hydroxide solution. Precaution: Oxalic acid is very poisonous. Apparatus: Electronic balance Volumetric flask Pipette Burette Conical flask Funnel Reagents: Oxalic acid (Ethnocentric acid) Sodium hydroxide solution Hydrochloric acid solution (of unknown strength) Phenolphthalein indicator Water Procedure: Titration A: Standardization of Noah Solution A standard solution of Oxalic was made by measuring 0. Egg of Oxalic acid and adding it to distilled water in a volumetric flask. The mixture is shaken till the crystals dissolve and the solution is made up to mall. Ml of this standard solution is pipettes into a conical flask and two to three drops of the indicator are deed to it. The contents of the flask are then titrated against the Noah solution from the burette till a permanent light pink color is obtained. The titration were repeated till concordant results were obtained and then recorded. Titration B: Determination of the Concentration of the given HCI solution ml of the given Hydrochloric acid was pipettes into a conical flask. Two to three drops of the indicator were then added. These errors include: Personal errors One example of this is whereby the solution taking part in the reaction, say the Oxalic acid, is not homogeneous. This happens when the student does not shake the crystals well after adding water when preparing the solution. This error is minimized by thorough shaking of the crystals with water when preparing the elution so as to ensure that it is homogeneous. Another personal error is Parallax error. This error occurs when the line of sight of the analyst/student when taking readings is not at right angles to the scale. It may have occurred in three instances in the experiment: 1. When filling the Oxalic acid in the volumetric flask to the mall mark. 2. When petting the Oxalic acid during titration A and the Hydrochloric acid during titration B. 3. When making the readings of the Sodium hydroxide solution from the burette before or after each titration. Parallax error is indeterminate/uncertain It is minimized by proper positioning of the eyes by the student when making the readings or measurements. Instrumental error This error is also indeterminate. It is caused by imperfect calibration of the measurement instruments, e. The burette, pipette and volumetric flask. This is because these instruments are manufactured by mass production methods, which pose high chance for certain inaccuracies. This error is minimized by use of instruments of higher precision. Averaging of the titers obtained also minimizes the error. Contamination/limpidity of reagents This error may have risen due to the use of unclea n apparatus, like the limerick flask, pipette, conical flasks and the burette. It arose in the experiment especially due to improper cleaning of the conical flask after a titration and before the next. It is minimized by thorough cleaning of the experimental apparatus before use. Contamination also arises from presence of impurities in the various reagents provided. Oxalic acid usually contains impurities of calcium and potassium oxalates which may have interfered with its reaction with sodium hydroxide. The oxalic acid also may have contained some amount of moisture before weighing leading to an error in mass. Such errors are minimized by storing the substance in a desiccators for a few hours before use so as to remove the moisture. Contamination errors may also have arisen from action of atmospheric carbon (IV) oxide, oxygen and dust particles on the standard solutions. This is minimized by use of colored glass bottles, tightly fitting stoppers and soda lime tubes to absorb carbon (V) oxide. Indicator error The pink color of the indicator used (phenolphthalein) which was obtained after each titration faded away when the solution was vigorously shaken till it became colorless. This gave the impression that the color change witnessed was not permanent, hence prompting us to continue with the titration. This led to obtaining of a larger volume than necessary. The fading away is due to the reaction of the phenolphthalein with atmospheric carbon dioxide. The indicator, being a weak acid, may have taken part in the reaction, hence affecting the readings. There also may be an inaccuracy in the end-point recorded. This is caused by adding of too much indicator to the solution being titrated. This is minimized by adding very little but sufficient indicator, and also having flask intonating water for comparison so that any alteration in color can be easily observed.

Saturday, February 22, 2020

Introdution to business and economy of China Essay

Introdution to business and economy of China - Essay Example The purpose of this paper is to identify the financial and banking reforms in China. Furthermore, the essay will also analyze whether or not these reforms have enhanced and transformed the economic sustainability and the overall economic performance of China. According to Ash et al., (2013), China has remained for many years as one of the fastest growing economies in the world (cia.gov, 2014). However, the background to the economy of China is totally conflicting. The financial sector of China was completely dependent of its banking sector while the banking sector was under serious threats as it was under debts and was facing challenges (Garnaut, 2013; Liao et al., 2013). If the speed and scale of the transformation that China has gone through is observed, then it certainly has no historical match. According to a survey conducted in 1978, China was among one of the poorest countries in the world as its per capita GDP was 1/40th compared to the United States (Das, 2012; Naughton, 2007). Zhu (2012) stated that since China was not doing very well economically and was left far behind in the economic world, therefore, it had to come up with strategies and reforms that may enable its entire economic system to enhance the overall operations. By 1976, many Chinese leaders agreed to the idea that reforms in the field of finance and banking are essential as they will boost up the economy (Lin, 2012). The Chinese leaders were looking for ideas and solution to counter the serious issue of economic instability and challenges that were faced by the country. To counter these issues, the financial and banking reforms were introduced in 1978 (Das, 2012; Cai, 2010). Naughton (2007) has discussed that, before the introduction of the financial and banking reforms, Chinese economy went through major issues and faced numerous obstacles. It was only during the 1930’s that the economy of

Thursday, February 6, 2020

Public Policy Formation and Analysis Assignment

Public Policy Formation and Analysis - Assignment Example Cobb and Rocheford identified certain traits that make up the nature of a problem and of course these traits are incumbent on the solutions to such identified problems. We must also note that the traffic problems in Oman has a social, economical and political dimension. Severity: The severity of any identified road safety problem has to be taken into cognisance in other to ascertain how severe the said problem is. How serious a problem and its consequences are taken to be, is what determines the extent to which actions will be taken to resolve that particular problem. A good example is the constant road traffic accidents in Oman. The amount of lives that has been lost this few years has motivated the Government of Oman to take a firm stand in formulating Traffic policies to curb the incidence. Incidence: According to Cobb and Rocheford, (1993) a social problem's incidence is an important descriptive dimension that represents the overall scope of people affected as well as those group s disproportionately at risk (64) Those groups that are affected by this incidence in Oman are teenagers between the ages of 16-25. This is a volatile group of persons still full of l;ife and the excitement of motor cars, who do not necessarily consider the implications of traffic safety policies. Novelty: Simply refers to situations where a policy seems to have popular opinions from the public, which soon becomes obsolete as the public and the media becomes less enthusiastic about such policies overtime. This is a major problem in Oman as many road safety policies that seemed to excite the people have become distasteful and un effective today. This has not augured well for the Government of Oman. It is a major social and political barrier to policy formulation as regarding Road safety policies. Proximity: To judge an issue as having proximity is to insinuate that it brings your point close home or directly affects a person's interest. Now if such cases can be made successfully, mem bers of the general public will become more concerned and may go all the way to express this opinion politically which will aid in more positive policy formulation. Crises of the problem: This terminology is used to denote a situation where corrective action is long overdue and the problem still exist. Thus dire consequences are in occurrence due to such delay. The lack of adequate action by the Government of Oman to tackle the impeding road safety abuse and non-compliance has become a crises situation in the country. Question 2 Drunk driving: Many youths are addicted to alcoholic products and tend to ply the roads at very high state of drunkenness, most especially at nights. The statistics in the article by Shalama et al (179) shows that that results of drunk driving were between 3-982 and as of last year it was 4% alone. This is an aspect of individuals behaviour as it relates to accidents in Oman Lack of formal traffic education: This is a major social/cultural condition that mus t be checked in Oman. Teaching all road users in Oman how to observe road usage norms and regulations and lunching campaigns via the media on the importance of road safety applications is paramount if the Nation is to witness less accidents and more respect for traffic regulations. Traffic regulation enforcement organization and licencing: must be effective at all times within the country. They have a major responsibility to check the

Tuesday, January 28, 2020

The weaknesses of the Ontological argument give support to Atheism. Discuss this statement Essay Example for Free

The weaknesses of the Ontological argument give support to Atheism. Discuss this statement Essay Anselm’s ontological argument described in part (a), was refuted in his own lifetime, by Gaunilo, who demonstrated in a reduction ad absurdum of his own, that if the logic of the argument were applied to things other than God, it led to invalid conclusions. Gaunilo didn’t identify any specific fault with the argument, but argued that something must be wrong with it, because if there wasn’t anything wrong, then we can use its logic to prove anything, which we may have no reason to believe to be true. For instance, Gaunilo argued that it’s possible to construct an argument in the exact same form as the ontological argument, that claims to prove the existence of the perfect island: this island must exist for if it did not then it would be possible to conceive of an island greater than that island than which no greater can be conceived, which is absurd. Therefore, if the ontological argument works, then the argument for the existence of the perfect island must work too. They are both logically similar, so they stand, or fall together. However, the argument for the island is clearly spurious, as we have no reason for this ‘perfect island’ to exist. Unless a theist can point to some relevant difference between his argument for the existence of God, and Gaunilo’s argument for the existence of the perfect island, the theist will have to abandon the ontological argument for the existence of God, as well as Gaunilo’s, because if one fails, then they both do, as they are so similar. This weakness of the ontological argument adds fuel to the fire for atheists through Gaunilo putting forward his argument for the existence of the perfect island as an objection to the ontological argument. He knew that they would both fall, which shows that neither argument works which further supports atheists. Another weakness of the ontological argument which gives support to atheists is Immanuel Kant’s objection to it: Existence is not a Predicate. Fundamental to both Anselm’s and Descartes’ form of the ontological argument is that existence is a predicate, an attribute or a quality that can be possessed or lacked. These qualities for example, may or may not belong to a thing or being and their presence or absence is part of our understanding and apprehension of it. Kant observed however, that existence isn’t associated with the definition of something, since it didn’t add to our understanding of that thing. This supports atheism as existence is merely something that we can have or not have, and it is absurd to say what something is like without it existing. It also supports atheism as an atheist would say that we can’t ascribe existence a priori to a definition of a perfect being. Bertrand Russell furthered Kant’s observations, proposing that ‘existence’ was not a predicate, but a term used to solely indicate the instance of something in the ‘spatio temporal’ world. To say something exists only tells us that that thing occupies a space on the earth. For example saying ‘Cows are brown, and exist’ tells us only one thing: they are brown. The ‘and exist’ shows that they are on the earth, however it’s a tautology since to say they are brown, effectively suggests that they exist and aren’t imaginary. Thomas Aquinas had already questioned this aspect of the ontological argument, claiming that Anselm was guilty of making ‘transitional error’ – moving from the definition of God to the existence of Him. He observed that Anselm also was guilty of making an assumption about the definition of God that was not necessarily shared by all believers. This supports atheism because not all believers believed in Anselm’s definition of God, which poses the question, if people have different views on the right or wrong definition of God, what’s to say that they could ALL be wrong, and atheism is the truth in it all? Furthermore, Aquinas said that understanding the term ‘God’ means that God exists in the understanding, not in reality. God’s existence in reality must be demonstrated a posteriori, with evidence or experience. Atheism is supported in this way, as atheists could argue that anyone can believe what they like in their minds, but something has to be evident in material form in reality to be actually real. Overall, the weaknesses generally give support to atheism as they show alternatives and flaws in the ontological argument. The ways in which atheists interpret the critic’s objections leads to further belief that God does not exist. Atheists are supported primarily by the fact that the ontological argument is a priori, so does not rely on empirical evidence, therefore if there was empirical evidence for God’s existence, they might be swayed slightly in their beliefs.

Monday, January 20, 2020

A Womans World Essay -- Feminism Equality Essays

A Woman's World There is a great distance present between woman in education and woman in society. Women in society, specifically the work place, do not reflect the portrayal of women in education. There is a thin line present between the identity of woman and what characteristics are needed to succeed in the work environment. Woman are capable of obtaining the characteristics that lead to success however, many may question where, when and how these traits are taught to women. In " What Does a Woman Need to Know? b Andriene Rich states that woman may need to look farther than what lessons are provided in standard education in order to achieve success in the working environment. " There is no women's college today which is providing young women with the education they need for survival as whole persons in a world today which denies woman wholeness."pg.65 It is a challenge for woman to express their womanly traits in a work place that where these specific characteristics are dined the opportunity for success. Women in education, women in work force, and the relationship between them repeatedly continue to teach women the lessons of survival are not provided in society, and need to come from within. I am presently a preschool teacher. In our school there is a library filled with children's books. Throughout each story I read to these three and four year old children I notice that there is a common message instilled within each story. This message includes a very specific idea of women and the roles in which one is expected to portray. These roles describe woman as a mother or child who is submissive, quit, non-confrontational and usually facing a dilemma that requires help from a male figure. Children are subjected to listen... ...at she is up against and can then begin to learn what tools are necessary in order to over come it. As a teacher I can shamefully say that this is the first time I have ever questioned myself as to the role I play in this situation. I now ask myself what can I do as an educator to better prepare the children? I am now aware of the influence I have, and have already begun to make changes in my own curriculum. It is now a goal of my own to deliver an education to students that accurately relates to the realities of society. Through my own experience's I have learned my own survival techniques and skills needed to achieve success and as a teacher I hope to share this with my students. Work Cited Rich, Adrienne. "What Does a Woman Need to Know?" The Presence of Others. Ed. Andrea A. Lunsford and John J. Ruszkiewics. Boston: Bedford / St. Martin's, 2000, 65-70. .

Sunday, January 12, 2020

Black Men and Public Spaces Essay

In â€Å"Black Men and Public Spaces† Brent Staples reveals his experiences with different individuos in all kind of public areas. Staples talk about how people stereotype black men as a violent and dangerous individuals because of their appearance and the color of their skin. In the past when black men was associated with the word murderer or thieves or rapist or all kind of bad things people were afraid on being next to them. When Staples started the story saying â€Å"My first victim was a woman† and he specify (white) make it seems like he wasn’t the victim of this woman when he follows saying â€Å"After a few more glimpses, she picked up her pace and was soon running in earnest.† What the narrator is doing is letting know that people shouldn’t judge because of the others appearances. In the whole story Staples is leaving the clear concept of people will always see black men as a threat because of his race. The sad part is that the narrator is not saying that this happen long time ago is just like a decade ago when he mention about studying at the University of Chicago and then moved to New York. It make it seems that no matter when or where black men being dangerous or being involved in criminal activity does not leave the world’s general schema, people still see black men related to the word dangerous.The title is ironic because public space is supposedly available to everyone but, socially speaking, that does not appear to be that way for black men, even in today’s society. Staples demonstrates his struggle for acceptances from people whom are scared of him. He goes on to say that he now takes precautions to avoid situations he has experienced. He now whistles melodies from Beethoven and Vivaldi when he takes walks at night because no one will assume a mugger knows classical music. Instead of people crossing to the other side of the street, he’ll keep his distance from those that may seem skittish of him. It seems that he does all this just to fit in to society. None of this will change the way black men are stereotyped. I was walking with my daughter one night around seven pm., and crossing the  street inside the parking lot mall this black woman was speeding like she was on the outside streets, We were slow walking on the street to reach our car and she got so angry and get out of her car and approach to me with the intention clear of fight me, she was a very heavy black young woman maybe on her middle twenties, she was screaming at my face â€Å"Do you have a problem with me?† I said many time no I don’t please leave me alone but my daughter who was fourteen by that time and to innocent of the danger we were on, told her â€Å"You shouldn’t be speeding inside the parking lot and talking on the phone† that was enough to her to start beating up my daughter. This was a really nasty experience that we will never want to repeat and since then we try to avoid on many ways to confront a black person. We call 911 and the police man who came was a black police who said this words â€Å"For people like that woman is that we have bad reputation† I think no matter when or where and no matter the race or color we need to be careful on how to conduct ourselves at public spaces. Stereotypes affect individuals regardless of race, sex, or religion. The narrator tell many time he was mistaken as a criminal for being black and six feet two inches tall with a beard and billowing hair, when he enter to the jewelry and the proprietor excuse himself just to get his enormous red Doberman Pinscher and he has to leave, or when he was mistaking as a reporter for the killer, police officers hauled him from his car at gunpoint. Black men on public space will continue to experience these situations. We cannot change the way people think and judge. Unfortunately the majority of black men, who are criminals, will continue to give a bad reputation for those that are not. We live in a world where we have to be in high alert to maintain unharmed. There’s no reason for anyone to feel the obligation or need to act a certain way so those that are judging them can feel a sense of security, the way Brent Staples did. As long as you know you’re not that type of person, you cannot let someone’s judgment stop you from succeeding and proving that you are not a statistic.

Saturday, January 4, 2020

Business Intelligence and Analytics - Free Essay Example

Sample details Pages: 5 Words: 1579 Downloads: 4 Date added: 2017/06/26 Category Business Essay Type Analytical essay Did you like this example? Business Intelligence and Analytics Essay Before taking decisions and setting up goals, it is important for an organisation to search and investigate their past performance. This exercise will give an idea of projecting model. For an organisation it is necessary to know their capabilities and how they can use it to make maximum profit needs business intelligence and analytics. Don’t waste time! Our writers will create an original "Business Intelligence and Analytics" essay for you Create order In this essay we are discussing how business intelligence and analytics is used in an organisation and their benefits. Business intelligence combines the collection of data and knowledge management with the tools of analytics to make complex data useful for the decision makers. It is mainly deal with large amount of data. This includes data mining, gathering of data, data warehousing and to think about the data . (Negash, 2004, Article 15) Business intelligence is a plan and collection of new processes and ways of performing exploration of data to support decision makers and also facilitate databases that provide organisational societies easy approach to data. (Larissa Terpeluk Moss, 2003) Advantages of using business intelligence in workplace give the opportunity to the managers to eliminate their gut feeling or guess work while making decisions. Gutt feel and experience not always gives positive result, but business intelligence provides the clear framework of what to do i n the business and provide more correct results. It gives quick answers to your business questions without wasting time to go through large data. Another great benefit of business intelligence is, with the help of this tool companies can be able to know their customer needs and their behaviour which they will use to make profit in future businesses. With the help business intelligence companies are capable to modify their predictive models. It increases the efficiency of business, by providing predictive models. It gives insight to your business where your business was, where it is now and where it is going. It helps to manage inventory according to the needs of customers. Business intelligence can also be applied in routine work. Such as revenue assurance, selecting vendors, customer value, order accuracy etc. First example: Bharti Airtel Limited (Telecommunication Company) beliefs that customer is the heart of the business, they focuses on customers and their target is to pr ovide maximum benefits and best services. If they want to give reward to top 20 customers by facilitating them one month free broadband subscription. They have to approach to previous years data. Although it is a big challenge for the company to find out best 20 customers from big data. Firstly, managers have to find out the answers of such simple questions: How many workers a company have or strength of the employees? For each plan, how many customers were opted within last 1 year in different regions? Who are top 20 customers? What is value of each customer? It is very surprising that nobody knows the answers of these questions and even donà ¢Ã¢â€š ¬Ã¢â€ž ¢t have any framework for these questions. BI program not only provide tools to do framework, it also act as a channel for changing the way of thinking of team members. Before finding out the 20 best customers it is important for the managers to differentiate between a à ¢Ã¢â€š ¬Ã…“goodà ¢Ã¢â€š ¬Ã‚  and à ¢Ã¢â€š ¬Ã…“badà ¢Ã¢â€š ¬Ã‚  customer and be able to measure the goodness. Business intelligence works in the way to what sets of data need to be collected, set up the process for the collection of data to find out answers of these questions and make it useful by applying software. It also works to maintain the quality of the data to avoid errors and combined the results into sensible report. By applying these measures manager can easily find out their top 20 customers and broadcast the result. (Loshin, 2012) Second example: In the selection of vendor company needs to fi nd out the vendor who is capable of fulfilling the company needs. This can be achieved by questionnaire based study. A questionnaire was framed and criteria are rated by the different fields of specialization. Each criteria assigned number from 1to 9 and according to number, levels of importance are determined. On the basis of results which would get from the questionnaire, a matrices are produced and priorities are decide. This process is helpful to find out the reliability of the vendor, quality of the product and the vendor experience in same field. (S. Kumar, 2009) Business analytics works on the different methods or processes of organisation use to make effective decisions. Process of analytics consist of a platform of varied techniques and statistics. Accumulating and analysing data can direct the business breakthrough. (Thorland, 23 June 2014) Business analytics perform on past performance analysis, concentrate on two-way analysis, to obtain new perceptions and understa nding, research the unknown and develop new patterns. (Beller, 2009) Human resource is a branch of an organisation who deals with the people of an organisation to enhance their performance, recruiting staff and to give the direction to an employee to work on organisation by applying policies and systems. This branch of an organisation use business analytics in many ways like employee appraisal, incentive schemes, recruitment process, promotions and employee welfare. Example 1.: State Bank of India is one of the biggest bank who work worldwide. This bank applies analytics to HR management to find out the problems and challenges of an organisation by arranging meetings with senior executives. According to their voting, they identifies problem like how to energise the performance of an employee and another problem they are facing is the ageing of top management group needs to be replace by young energetic staff. The HR is not capable to deliver development for the staff and their incentive schemes are not effective. After analysing such fact bank recognise that the people of SBI is the asset for an organisation and on the other it acts as a real problem. Employees had low morale and change must be required. They decide to design induction specifically devoted to create sense of team spirit among employees. Operation was cover the low-ranking executives and clerical staff, which comes around 1,38,000 employees and it was a two day workshop. To find out the accomplishment of the programme, questionnaire based survey of SBI customers was driven and more than 48% customers agreed that there has been an improvement noticed in the employees product knowledge and services. More than 28% of customers believed that employees give more attention than before. (N.Selvam, 2011) Example 2: In 1947, Wipro started as a vegetable oil company and in 1979, Wipro started developing their own computers. Selection process in Wipro is the process to place right person on right job. Human Resource department of Wipro uses analytics in many different ways. Recruitment is one of the process refers to the screening and selection of appropriate candidate according to the job requirements. Wipro is mainly used two sources for its recruitment i.e. internal and external sources. Internal sources means recruitment within the company by doing promotions, internal postings and reference from the employees. External source means outsourcing the employees through advertisements, on campus interview, agencies deal in personnel recruitment. Its recruitment process comprises of three steps i.e. 1) Aptitude test 2) Technical interview 3) HR interview . In aptitude test candidate has to solve 20 questions and there is no negative marking. Each section of test had cut-off. Interview was in two stages, one is technical and another is HR interview. Technical interview focuses on candidateà ¢Ã¢â€š ¬Ã¢â€ž ¢s technical knowledge and HR interview focused on candidateà ¢Ã¢â€š ¬ â„ ¢s communication skill. After going through all these rounds, company would finalise their selections. In terms of analytics, it is a process to analyse skills and qualities of an individual, which is helpful for the company to effectively work for the achievement of goal. (P.Rao, 2010 Vol -2) Example 3 : Hyatt International is one of the biggest international chain of seven star hotel used business analytics in their HR practices to concentrate on those employee who become key assets and focusing on their development and growth. To do this, we can say that Hyatt focuses on employee needs to be fulfilled which leads to achieve efficient work from the staff members and contribute better results. In hospitality, where people are recruited with the pleasing personality. The process of recruitment is done with the help of software called Taleo and after short listing the candidates called for further rounds. Company organizes the group discussion round so that people having goo d communication skills should be scrutinized and candidates with go getting attitude should be used for multitasking environment for the organization. Through an interview they finalise their candidates. Hyatt also organizes training for senior managers to make sure that everyone is equally treated and avoid conflicts in selection procedure. By applying such practices Hyatt can be able to recruit effective personnel for their hotel which leads betterment of the organisation. In conclusion, if a company needs to receive all the benefits of effective business intelligence, it ensures that they invest their money and time on capable human resources. They also planned such tools which is helpful to analyse their efficiency. Also to make sure that tools and systems designed would analyse both conditions and content of data. Beller, M. J. (2009). Next Generation Business Analytics. Larissa Terpeluk Moss, s. a. (2003). Business Economics. Addisson-Wesley Professional . Loshin, D. (2012). Business Intelligence : The Savvy Managers Guide. N.Selvam. (2011). The role of human resource management in state bank of india. Indian streams research journal . Negash, S. (2004, Article 15). AISeL . P.Rao. (2010 Vol -2). Journal of Indian research . S. Kumar, N. P. (2009). Analytical Hierarchy Applied to vendor selection problem. Business intelligence . Thorland, G. H. (23 June 2014). Business Analytics for managers.